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Delo: Politics and Washing Powders

Ljubljana, 16 October - Many readers are probably convinced that washing with Persil leaves their laundry "as white as it can be", writes Marjan Sedmak in today's Delo. However, they are probably not aware that they've been brainwashed by supposedly real testimonials. As long as we are talking about laundry detergent, there aren't any catastrophic consequences. It's unsettling, though, when the marketing strategy designed for laundry detergent is used to sell politics, says Sedmak.

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