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Wood Industry Should Focus on Branding, Minister Says

Ljubljana/Škofljica, 20 March - Slovenia needs to do more to boost its wood processing industry, a conference hosted by the upper chamber of parliament heard on Friday. Companies need to find market niches and build strong brands, Economic Development and Technology Minister Zdravko Počivalšek said.

Ljubljana
Economic Development and Technology Minister Zdravko Počivalšek addresses a conference on wood.
Photo: Tamino Petelinšek/STA

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