Tennis Star Ivanović Invests in Slovenian Tech Start-Up
Ljubljana, 23 June - Serbian tennis star Ana Ivanović has become a co-owner of a start-up firm offering access to sports trainers the world over which was recently launched by a Slovenian entrepreneur.
The Trainers4me.com firm founded by Marko Filej and business partner Alexander Tamarkin, a former Wall Street banker, runs a namesake mobile application connecting sports enthusiasts around the worlds with a trainer for any sport, the company said in a statement.
Ivanović, who is currently ranked seventh in the women's tour, has been brought in to promote the firm and has been given an unspecified stake in the start-up.
The 27-year-old was quoted in a company statement as saying that the company sought to deliver "the easiest and most cost-effective way of finding a top-class personal trainer or instructor".
Filej explained that the goal of the firm is "to become the next Airbnb in the world of sports", in a reference to the world-famous platform for renting out private lodgings.
The company is "proof that Slovenian companies with the right idea can make it on the global market", he added.