Free2move car rental launched in Slovenia

Ljubljana, 27 October - The mobility platform Free2move launched its car rental service in Slovenia on Thursday, announcing that additional services, such as fleet sharing vehicle financing and the use of car parks and electric charging points, are to follow.

Ljubljana
The launch of Free2move mobility scheme in Slovenia.
Photo: Bor Slana/STA

Ljubljana
The launch of Free2move mobility scheme in Slovenia.
Photo: Bor Slana/STA

Ljubljana
The launch of Free2move mobility scheme in Slovenia.
Photo: Bor Slana/STA

Ljubljana
Emil Frey Slovenija boss Jožko Tomšič addressing the launch of Free2move mobility scheme in Slovenia.
Photo: Bor Slana/STA

Ljubljana
The launch of Free2move mobility scheme in Slovenia.
Photo: Bor Slana/STA

Free2move, which began as a French start-up six years ago to be taken over by global automotive group Stellantis, will be operated in Slovenia by the group Emil Frey.

The platform provides users with a one-stop shop for renting and sharing vehicles, transport services, on-demand vehicles, parking reservations, electric charging stations, fleet management and sharing for business purposes, as well as advice in the field of electric mobility, Leon Malovrh of C Automobil Import, part of Emil Frey, told the press in Ljubljana.

Car rental will be the only service available in Slovenia to start with, with other segments to follow as business expands. The company presently operates through 14 agencies in the country and with 120 vehicles, with the figures meant to grow to 30 and 500 respectively by the end of the year. Commercial vehicles will also be added to the fleet at one point.

Vehicles can be rented via a mobile app, the Free2move website or in person at one of the agencies.

The platform has around 1.2 million active customers in 170 countries. Around five million vehicle bookings are made through it annually. Free2move's fleet comprises around 400,000 vehicles, explained C Automobil Import CEO Filip Koren.

He argued that trends in the global and Slovenian car market show that car ownership is becoming less important to consumers, especially younger generations, while mobility and flexibility are gaining in importance.

"The changes we are witnessing in the automotive industry are the main reason why we have decided to address the challenges in the field of mobility in a responsible and efficient way with Free2move," added Jožko Tomšič, managing Director of Emil Frey Slovenija.

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