Slovenia's Advertising Market Comparable with European
Ljubljana, 5 February - MEDIA/MEDIANA/ADVERTISING/1997
The Slovene advertising market expanded again last year. Its structure is similar to European advertising markets, as nearly half of funds allocated for advertising is spent on TV commercials. The most powerful advertisers in Europe are also major advertisers in Slovenia, according to a survey on the Slovene advertising industry conducted by the Mediana institute for media research.
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