The Role of the Mass Media in Tourist Promotion Discussed in Portoroz

Portorož, 24 September - A two day gathering 'The Tourist Industry and the Mass Media' started Thursday ahead of 27 September, the world day of tourism. The meeting, organized by the Slovene Tourist Board and the National Tourist Association, is attended by Slovenia's national and regional tourism organization, media experts, marketing agents from tourist companies and representatives of the Slovene media. Slovene participants will be joined by representatives of the media from Great Britain, Austria, Switzerland, Germany, Italy and Croatia, and Deborah Luhrman, a World Tourism Organization director.