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Advertising on the Internet Insubstantial, but Increasing Rapidly, a Survey Finds

Ljubljana, 24 October - The largest chunk of advertising expenditure of SIT 33 billion (158 million euros) gross in the first nine months of the year went to television (59.1 percent), followed by magazines (17.5 percent), newspapers (11.5 percent), radio (seven percent) and posters (4.5 percent). Expenditure for advertising on the Internet allowed for mere 0.4 percent of the overall ad expenditure, but it was this medium that recorded most rapid growth in advertising, Media Research Institute Mediana established in a survey presented to the press on Tuesday.

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