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Most Ads on TV, Followed by Newspapers

Ljubljana, 2 February - The gross value of advertising in Slovenia in 2000 amounted to SIT 48 billion (DM 444 million), while the net value was SIT 21 billion (DM 194 million). TV advertising accounted for 42 percent of the total value, followed by newspapers (23 percent), magazines (21 percent), radio (7 percent), billboards (6 percent) and the Internet (0.4 percent). Slovene viewers could see 1912 hours of ads on TV last year or read 1683 square metres of them in print media, according to a survey conducted by the Media Research Institute Mediana, whose results were presented on Thursday in Ljubljana.

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