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"Byways Are More Attractive Than Highways," Slovenia's New Tourist Campaign

Ljubljana, 25 June - The Slovenian Tourist Board (STO) has launched its summer season's campaign "Next Exit - Byways Are More Attractive Than Highways", aimed at promotion of Slovenia's tourist offer in smaller and less well known destinations. Meanwhile, the trend of last minute reservations, typical of the global tourist market, has now developed in Slovenia as well, according to STO.

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