Slovenian Tourism Introducing Storytelling Marketing

Ljubljana, 17 February - Slovenian tourism aims to adopt first-person storytelling marketing campaigns as one of its strategic guidelines for 2014 and 2015 in a bid to replace traditional one-way communication with uninspiring slogans and promotional texts.

The "I Feel Slovenia" brand under which Slovenian authorities are marketing Slovenia as a tourist destination.
Photo: Stanko Gruden/STA
File photo

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