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Expo 2015 Kicks Off with Slovenia's Wooden Pavilion

Milan, 1 May - The Expo Milan 2015 world fair kicks off on Friday featuring more than 140 countries. Slovenia's pavilion will feature the country's economy and nature under the slogan "I feel SLOVEnia, Green. Active. Healthy.".

Ljubljana.
A model of the Slovenian pavilion for the upcoming Milan Expo 2015 exhibition
Photo: Stanko Gruden/STA

The Slovenian pavilion is located at the Expo Gate, a prestigious location in the centre of Milan. Designed by the Sono Architects bureau, the pavilion is a wooden pyramid-shaped structure, reflecting the geographical diversity of Slovenia.

The story of "Five buckwheat grains to preserve green, active and healthy Slovenia" will be presented through interactive and multimedia features, guiding visitors through five themes, including salt, bees, thermal and mineral waters, active lifestyle and green technologies.

The marketing corner of the pavilion will present different companies and a food stand with what was termed positive street food. Slovenia's exhibition place will also feature a stage where different events will be held in the upcoming months.

The pavilion is well located in the centre of Expo activities, the SPIRIT promotion agency told the press ahead of the beginning of Expo Milan.

"It is an excellent opportunity for Slovenian economy as well as promotion of Slovenia as a tourist destination, but the main objective is to improve Slovenia's recognisability and reputation in the world," the agency also said in a press release.

Slovenian companies will have the opportunity to present their activities in the context of the pavilion or take part in one of the many business delegations organised by Slovenia and the EU.

The government has earmarked 5 million euros for the Expo project, which will cover the pavilion construction and staff costs during the show.

The Expo world show takes place every five years. The first one was organised in 1851 in London, while the most notable took place in Paris in 1889, which left behind one of the world's most visited landmarks, the Eiffel tower.

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© STA, 2015