Slovenian Mountaineering Museum welcomes 100,000th visitor
Mojstrana, 5 July - The Slovenian Mountaineering Museum has seen its number of visitors steadily climbing up after a five-year standstill, and welcomed its 100,000th visitor today.
The museum was launched in 2010 in the Alpine village of Mojstrana in the north-west.
The number of its visitors peaked in 2011, but the figure stood more or less at a standstill in recent years until 2016, when a 30% annual rise was recorded, said Irena Lačen Benedičič, the director of the Jesenice-based regional museum, which operates the Mountaineering Museum.
The trend continued in the first half of this year. Lačen Benedičič explained that apart from the museum's permanent exhibition, new items are being constantly added to the museum's collection, which attracts new and even former visitors.
"Usually, if visitors see everything a museum has to offer, they don't come back. This is why constant changes must be introduced to make visitors come back."
She went on to mention some of the newest additions to the museum's collection, including Slovenia's first mountain rescue helicopter.
The museum also offers visitors a chance to stay in a bivouac shelter and experience the unpredictable great outdoors.
Every year, it hosts more than 30 events, including educational programmes.