STO analysis: Slovenia not perceived as exclusive destination

Ljubljana, 14 January - Slovenia is not perceived as a destination with offerings for discerning guests willing to pay more. This follows from an analysis of online communication conducted by the Slovenian Tourist Board (STO).

Ljubljana Aerial view of the centre of Ljubljana. Photo: Peter Černuta/STA

Ljubljana
Aerial view of the centre of Ljubljana.
Photo: Peter Černuta/STA

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