Slovenia joins You're Right consumer protection campaign
Ljubljana, 5 July - Slovenia has joined the You're Right campaign of the European Commission to promote the rights of consumers. Running until March 2020, in Slovenia it will focus on tourist packages, the right to withdraw from a contract in 14 days in on-line shopping and repair or replacement of products.
Presenting the campaign to the press in Ljubljana on Friday, European Commission Representation head Zoran Stančić said it was particularly aimed at young people, which were especially vulnerable.
Stančič noted that the EU provided consumers with a high degree of protection and assistance, but added that the differences in the knowledge of consumer rights among individual countries were great.
For this reason, the European Commission has decided to launch the campaign in ten EU member states - Slovenia; Denmark, Greece, Italy, Portugal, Spain, Romania, Bulgaria, Croatia and Cyprus.
"The EU is a market of 500 million people and it is important that citizens are aware of the rights they have on the single market," Stančič said, adding that consumers needed to adjust to the development of digitalisation.
As the 18-35 age group is especially vulnerable, Damijan Nacevski of the Odmev agency, which runs the campaign in Slovenia, said that young people were the primary target.
Young people read 70% of the media content on their mobile phones, so the campaign has adjusted its communication channels to this fact. It will be active on social networks and the media which reach the target group, he added.
The campaign by the Directorate-General for Justice and Consumers has been welcomed by the Slovenian Consumers' Association, whose president Breda Kutin said that it was impossible to exercise consumer rights if one did not know them.
"Knowing consumer rights is a key if consumer wants to effectively exercise them," she said, pointing to the importance of good and credible sources of information.