Bode Miller partners with Elan in production of own ski brand

Begunje na Gorenjskem, 10 June - Former US skiing star Bode Miller has paid a visit to Slovenia as part of what is now a confirmed partnership with sports goods maker Elan in the production of Miller's own ski brand.

Begunje na Gorenjskem
Ski production at Elan.
Photo: Matej Leskovšek/STA
File photo

Miller was in Slovenia with his wife Morgan Beck, who published a series of Instagram photos, including a promotional photo of the four-time World Champion and winner of six Olympic medals in what appears to be an Elan production hall in Slovenia.

Elan confirmed on Friday an already ongoing cooperation with 44-year-old Miller in development in production, saying that Peak Ski Company's skis would mostly be manufactured by Elan.

"Production for the 2022/23 season is already under way," wrote the Begunje na Gorenjskem-based company, which was incepted in 1945 and has enjoyed global acclaim.

Miller, who ended his career in 2017, presented his own direct-to-consumer ski brand on 6 April this year, announcing the main goal was boosting innovation in skiing.

© STA, 2022