Beer cans raise awareness of endangered species
Ljubljana, 14 May - Slovenian microbrewery Bevog and the National Institute of Biology are raising awareness of endangered animal species by depicting animals at risk of extinction on beer cans. Bevog's donation to the institute will help support research of endangered grassland ecosystems.
Ljubljana
Bevog brewery and the National Biology Institute launch extinction awareness campaign.
Photo: National Institute of Biology
Ljubljana
Bevog brewery and the National Biology Institute launch extinction awareness campaign.
Photo: National Institute of Biology
Ljubljana
Bevog brewery and the National Biology Institute launch extinction awareness campaign.
Photo: National Institute of Biology
Ljubljana
Bevog brewery and the National Biology Institute launch extinction awareness campaign.
Photo: National Institute of Biology
Ljubljana
Bevog brewery and the National Biology Institute launch extinction awareness campaign.
Photo: National Institute of Biology
Ljubljana
Bevog brewery and the National Biology Institute launch extinction awareness campaign.
Photo: National Institute of Biology
As part of the project, called Extinction is Forever, eight grassland birds will appear on the beer cans. The first design, the whinchat is already available.
The collection is limited and once cans with a certain design are sold, they will never be produced again.
"Once the beer is gone, it is gone forever. This symbolises what happens to the animals portrayed on the cans - once they go extinct, they are gone," said Bevog owner Vasja Golar at the presentation of the project on Tuesday.
Climate change, hunting for prestige and pleasure and changing ecosystems are some of the reasons why animal species are becoming extinct, Golar said.
Every year, 2,000 species become extinct, which means five per day, with some estimates going as high as 200 species a day, said Meta Virant Doberlet from the institute.
The Institute of Biology hopes that the innovative approach and the message of the project will increase awareness of the vulnerability of nature and encourage everyone to help solve the biodiversity crisis.