Tour de France breaks ratings record at TV Slovenija

Ljubljana, 25 July - This year's Tour de France, which wrapped up on Sunday, was the most watched broadcast of the prestigious road cycling race up to date, said public broadcaster RTV Slovenija on Monday. The average viewership figure for all Tour stages stood at 7.9% or 150,000 viewers, which equals 39% of TV audience at the time.

Le Markstein Fellering, France
Slovenian's Tadej Pogačar (UAE Team Emirates) as he won stage 20 of the Tour de France from Belfort to Le Markstein (133.5 km) on Saturday.
Photo: dpa/STA

Stage 15 of the race, a mountain stage held on 16 July, was the most viewed on average with ratings averaging 11.4%, which also makes it the most popular TV content at RTV Slovenija in July.

RTV Slovenija recorded the highest number of viewers the day before, during stage 14, at 5.45pm, when 16.8% or 321,400 people were glued to their screens.

Nearly 49% of viewers or 926,700 people above the age of four watched at least part of the race this year, shows data from the broadcaster.

RTV Slovenija's online portal also recorded high figures with over 906,900 viewings of the live stream of the Tour de France.

Slovenia's cycling star Tadej Pogačar, who came in second, still tops the UCI men's world ranking and has done so for 106 continuous weeks, while Slovenia has slid to 6th place in the countries' ranking.

This currently places it just outside the group of countries with a full quota of competitors, set at four, at next year's Summer Olympics in Paris.

© STA, 2023