AI seen as beneficial for tourism industry

Nova Gorica, 14 November - Artificial intelligence (AI) can speed up processes, optimise costs and provide insights into customer behaviour, but it cannot replace the genuine human connection, agreed participants of the plenary event at the Days of Slovenian Tourism, held from Monday to Wednesday in Nova Gorica.

Minister of Economy, Tourism and Sport MatjaĆŸ Han.
Photo: Bor Slana/STA

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