BSF panel highlights importance of data for future of tourism

Bled, 3 September - The future of tourism will not be shaped by those who follow trends but by those that will use the power of data, said Slovenian Tourist Board (STO) head Maja Pak Olaj at a panel on tourism at the Bled Strategic Forum. The panellists agreed that data will be key for the development of the sector but that information must be reliable and accessible.

Bled
The Tourism Panel: The Power of Data: Shaping tomorrow's Tourism at the Bled Strategic Forum.
Photo: Boštjan Podlogar/STA

Bled
The Tourism Panel: The Power of Data: Shaping tomorrow's Tourism at the Bled Strategic Forum.
Photo: Boštjan Podlogar/STA

Bled
European Travel Commission CEO Eduardo Santander speaking at the Tourism Panel: The Power of Data: Shaping tomorrow's Tourism at the Bled Strategic Forum.
Photo: Boštjan Podlogar/STA

Bled
European Travel Commission CEO Eduardo Santander speaking at the Tourism Panel: The Power of Data: Shaping tomorrow's Tourism at the Bled Strategic Forum.
Photo: Boštjan Podlogar/STA

Bled
UN Tourism executive director Natalia Bayona speaking at the Tourism Panel: The Power of Data: Shaping tomorrow's Tourism at the Bled Strategic Forum.
Photo: Boštjan Podlogar/STA

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