Fake pop-up toy store raises awareness about uneven care work distribution

Ljubljana, 9 October - A fake pop-up toy store opened in Ljubljana old town on Wednesday in what is a social marketing project raising awareness about the prevalence of gender stereotypes imposed on children from a young age, specifically pushing girls into the roles of carers.

Ljubljana Pop-up project raises awareness about the perils of gender stereotypes in early childhood. Photo: Bor Slana/STA

Ljubljana
Pop-up project raises awareness about the perils of gender stereotypes in early childhood.
Photo: Bor Slana/STA

Ljubljana Pop-up project raises awareness about the perils of gender stereotypes in early childhood. Photo: Bor Slana/STA

Ljubljana
Pop-up project raises awareness about the perils of gender stereotypes in early childhood.
Photo: Bor Slana/STA

Ljubljana Pop-up project raises awareness about the perils of gender stereotypes in early childhood. Photo: Bor Slana/STA

Ljubljana
Pop-up project raises awareness about the perils of gender stereotypes in early childhood.
Photo: Bor Slana/STA

Ljubljana Pop-up project raises awareness about the perils of gender stereotypes in early childhood. Photo: Bor Slana/STA

Ljubljana
Pop-up project raises awareness about the perils of gender stereotypes in early childhood.
Photo: Bor Slana/STA

Ljubljana Pop-up project raises awareness about the perils of gender stereotypes in early childhood. Photo: Bor Slana/STA

Ljubljana
Pop-up project raises awareness about the perils of gender stereotypes in early childhood.
Photo: Bor Slana/STA

Ljubljana Pop-up project raises awareness about the perils of gender stereotypes in early childhood. Photo: Bor Slana/STA

Ljubljana
Pop-up project raises awareness about the perils of gender stereotypes in early childhood.
Photo: Bor Slana/STA

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