Advertising in the Slovene Media Turns Over DM 338 Million in 1998

Ljubljana, 2 February - Advertising in the Slovene media last year accounted for revenues worth almost 338 million Deutsche marks, of which 56 percent was turned over by television stations, 18 percent by papers and magazines, 14 percent by dailies and 4 percent by advertising posters. As the radio stations were not included in the advertising research carried out by the Institute for Media Research it has only been estimated that 8 percent of the revenues belonged to radio stations.